Class 12 Business Studies - Chapter Planning NCERT Solutions | What kind of strategic decisions are tak

Welcome to the NCERT Solutions for Class 12th Business Studies - Chapter Planning. This page offers a step-by-step solution to the specific question from Exercise 2, Question 3: what kind of strategic decisions are taken by busi....
Question 3

What kind of strategic decisions are taken by business organisations?

Answer

Strategy is a comprehensive plan, which includes three dimensions for achieving organization goals, to determine long term objectives, to adapt a particular course of action and to allocate resources necessary to achieve objectives. The major strategic decision taken by business organizations are:

1. Whether the company will continue the existing business?
2. Whether the company will add some new product to the business?
3. What kind of pricing policy should be used?
4. How do they advertise the product?
5. What channel of distribution should be used?

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