Class 12 Business Studies - Chapter Marketing NCERT Solutions | Distinguish between advertising and pers
Distinguish between advertising and personal selling.
| Basis | Advertising | Personal Selling |
|---|---|---|
| Form | It is an important form of communication. | It is a personal form of communication. |
| Reach | It reaches masses, i.e. a large number of people can be approached at the same time. | Only a limited number of people can be contacted. |
| Cost | In advertising, the cost per person of reaching is very low. | In this case, the cost per person is very high. |
| Medium | It makes use of mass media such as TV, Radio, Newspaper, etc. | It makes use of salesperson to contact the prospective buyer. |
| Flexibility | It is inflexible as the message delivered cannot be adjusted to the buyer's needs. | It is flxible as the sales presentation can be adjusted to fit customer's needs. |
| Time | It can cover wide market in short time. | It takes a lot of time to cover the entire market. |
| Feedback | It lacks direct feedback from the customers. | It provides direct and immediate feedback from the customers. |
| Role | It helps in creating interest of consumer in the firm's product. | It helps in the process of decision-making by a consumer. |
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