Class 12 Business Studies - Chapter Marketing NCERT Solutions | ‘Expenditure on advertising is a s
‘Expenditure on advertising is a social waste.’ Do you agree? Discuss.
Advertising is the most frequent medium of promotion, it attracts a lot of criticism as social waste, multiplying needs of consumers, developing materialism, etc. but the proponents discourage such opinions. Thus, it is important to examine these criticisms and see how far they are true.
-
Adds to cost: The opponents of advertising argue that advertising unnecessarily adds to cost of product, which passes on to the buyers in the form of high price. However, on the other hand, proponents claim that advertising helps to increase the demand of the product. An increase in production leads to large scale production which ultimately helps in reducing cost due to economies of scale and thus, the price of the product.
-
Undermines social values: Advertising causes discontentment among the customers and promote materialism, as they come to know about newer and better products available in the market. But, the objections are not entirely true because advertisements help the buyers by informing them about the new products over the existing ones. If they are not informed, they may be using inefficient products.
-
Confuses Buyers: The opponents say that so many advertisements make similar claims and the buyer gets confused as to which one is true and can be relied upon. It may create a state of confusion as to which product he should buy in the market. However, the criticisms are not true as we know that consumers are rational human beings, who can take their decisions considering various aspects of a product. He can use his wisdom along with information provided by advertisements to make the right choice of purchase.
-
Encourages sale of inferior goods: Opponents of advertising claim that is does not distinguish between superior and inferior goods. However, we also know that no good is superior or inferior. The level of quality depends upon the economic status of the target customer. Advertisements promote all goods, customers may pick them according to their requirements.
-
Some advertisements are in bad taste: Some advertisements are in bad taste and show something which is not approved by the society. They may show something objectionable and may cause distortion of certain relationships. Definitely, advertisements should avoid use of objectionable words, graphics, photos, etc, which may have a bad effect on the society.
Thus, it can be said that though expenditure of advertisement draw criticism but the objections are not fully true. Because on the one hand they can be misused and they have their own cons but on the other hand they cannot neglect the benefits derived from advertisement.
More Questions From Class 12 Business Studies - Chapter Marketing
- Q:-
What are the factors affecting determination of the price of a product or service? Explain.
- Q:-
A marketer of colour TV having 20% of the current market share of the country aims at enhancing the market share to 50 per cent in next three years. For achieving this objective he specified an action programme. Name the function of marketing being discussed above. (Ans. Marketing planning.)
- Q:-
What is marketing mix? What are its main elements? Explain.
- Q:-
For buyers of consumer durable products, what ‘customer care services’ would you plan as a manager of a firm marketing new brand of motorcycle. Discuss.
- Q:-
How does branding help in differential pricing?
- Q:-
Distinguish between convenience product and shopping product.
- Q:-
Discuss the role of intermediaries in the distribution of consumer non-durable products.
- Q:-
What information is generally placed on the package of a food product? Design a label for one of the food products of your choice.
- Q:-
What are industrial products? How are they different from consumer products? Explain.
- Q:-
Product is a bundle of utilities. Explain.
Popular Questions of Class 12 Business Studies
- Q:-
How does planning provide direction?
- Q:-
What is meant by staffing?
- Q:-
Identify the network of social relationships which arises spontaneously due to interaction at work.
- Q:-
What is informal communication?
- Q:-
State the meaning of controlling.
- Q:-
What is meant by capital structure?v
- Q:-
What is meant by management?
- Q:-
What is a Treasury Bill?
- Q:-
What makes principles of management flexible?
- Q:-
Under which consumer right does a business firm set up consumer grievance cell?
Recently Viewed Questions of Class 12 Business Studies
- Q:-
A firm plans in advance and has a sound organisation structure with efficient supervisory staff and control system but on several occasion it finds that plans are not being adhered to. It leads to confusion and duplication of work. Advise remedy.
- Q:-
What is a divisional structure? Discuss its advantages and limitations.
- Q:-
A company, Xylo limited, is setting up a new plant in India for manufacturing auto components. India is a highly competitive and cost effective production base in this sector. Many reputed car manufacturers source their auto components from here. Xylo limited is planning to capture about 40% of the market share in India and also export to the tune of at least ` 50 crores in about 2 years of its planned operations. To achieve these targets it requires a highly trained and motivated work force. You have been retained by the company to advise it in this matter. While giving answers keep in mind the sector the company is operating.
Questions:
a. Outline the process of staffing the company should follow.
b. Which sources of recruitment the company should rely upon. Give reasons for your recommendation.
c. Outline the process of selection the company should follow with reasons. - Q:-
State the type of plan and state whether they are Single use or Standing plan:
a. A type of plan which serves as a controlling device as well.(budget)
b. A plan based on research and analysis and is concerned with physical and technical tasks. (Method). - Q:-
A company manufacturing sewing machines set up in 1945 by the British promoters follows formal organisation culture in totality. It is facing lot of problems in delays in decision making. As the result it is not able to adapt to changing business environment. The work force is also not motivated since they cannot vent their grievances except through formal channels, which involve red tape. Employee turnover is high. Its market share is also declining due to changed circumstances and business environment. You are to advise the company with regard to change it should bring about in its organisation structure to overcome the problems faced by it. Give reasons in terms of benefits it will derive from the changes suggested by you.
- Q:-
Distinguish between training and development.
- Q:-
Explain the procedure for selection of employees.
- Q:-
State the two important sources of recruitment.
- Q:-
Explain the objectives and functions of the SEBI.
- Q:-
Who is a consumer as per CPA?
- All Chapters Of Class 12 Business Studies
- All Subjects Of Class 12