Class 12 Business Studies - Chapter Marketing NCERT Solutions | For buyers of consumer durable products,
For buyers of consumer durable products, what ‘customer care services’ would you plan as a manager of a firm marketing new brand of motorcycle. Discuss.
A motorcycle is an expensive item and for this kind of item it is important to provide after sale services to the consumer. And we need to ensure that these services should be available near to the customer.
For this we should have the following things:
- Customer care desk: We need to have a centralised customer care desk where the customer can call to clear their doubt and resolve their difficulty through our guidance.
- Local office: We should have local offices in the major cities so that the customer can come there and resolve their problems. And these services can also be outsourced to the third party like vehicle dealers.
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What are the factors affecting determination of the price of a product or service? Explain.
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A marketer of colour TV having 20% of the current market share of the country aims at enhancing the market share to 50 per cent in next three years. For achieving this objective he specified an action programme. Name the function of marketing being discussed above. (Ans. Marketing planning.)
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Distinguish between convenience product and shopping product.
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Product is a bundle of utilities. Explain.
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Discuss the role of ‘sales promotion’ as an element of promotion mix.
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A company, Xylo limited, is setting up a new plant in India for manufacturing auto components. India is a highly competitive and cost effective production base in this sector. Many reputed car manufacturers source their auto components from here. Xylo limited is planning to capture about 40% of the market share in India and also export to the tune of at least ` 50 crores in about 2 years of its planned operations. To achieve these targets it requires a highly trained and motivated work force. You have been retained by the company to advise it in this matter. While giving answers keep in mind the sector the company is operating.
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