Class 12 Business Studies - Chapter Marketing NCERT Solutions | For buyers of consumer durable products,
For buyers of consumer durable products, what ‘customer care services’ would you plan as a manager of a firm marketing new brand of motorcycle. Discuss.
A motorcycle is an expensive item and for this kind of item it is important to provide after sale services to the consumer. And we need to ensure that these services should be available near to the customer.
For this we should have the following things:
- Customer care desk: We need to have a centralised customer care desk where the customer can call to clear their doubt and resolve their difficulty through our guidance.
- Local office: We should have local offices in the major cities so that the customer can come there and resolve their problems. And these services can also be outsourced to the third party like vehicle dealers.
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Product is a bundle of utilities. Explain.
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Discuss the role of ‘sales promotion’ as an element of promotion mix.
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