Class 12 Business Studies - Chapter Marketing NCERT Solutions | What information is generally placed on

What are the factors affecting determination of the price of a product or service? Explain.

A marketer of colour TV having 20% of the current market share of the country aims at enhancing the market share to 50 per cent in next three years. For achieving this objective he specified an action programme. Name the function of marketing being discussed above. (Ans. Marketing planning.)

What is marketing mix? What are its main elements? Explain.

For buyers of consumer durable products, what ‘customer care services’ would you plan as a manager of a firm marketing new brand of motorcycle. Discuss.

How does branding help in differential pricing?

Discuss the role of intermediaries in the distribution of consumer non-durable products.

Distinguish between convenience product and shopping product.

What are industrial products? How are they different from consumer products? Explain.

Product is a bundle of utilities. Explain.

Discuss the role of ‘sales promotion’ as an element of promotion mix.

How does planning provide direction?

What is meant by staffing?

Identify the network of social relationships which arises spontaneously due to interaction at work.

What is informal communication?

State the meaning of controlling.

What is meant by capital structure?v

What is meant by management?

What is a Treasury Bill?

What makes principles of management flexible?

Under which consumer right does a business firm set up consumer grievance cell?

What is meant by ‘management by exception’?

Kaul Consultants have launched www.naukaripao.com exclusively for senior management professionals. The portal lists out senior level jobs and ensures that the job is genuine through rigorous screening process.

a. State the source of recruitment highlighted in the case above.
b. State four benefits of the above identified source of recruitment.

An auto company C Ltd. is facing a problem of declining market share due to increased competition from other new and existing players in the market. Its competitors are introducing lower priced models for mass consumers who are price sensitive. C Ltd. realized that it needs to take steps immediately to improve its market standing in the future. For quality conscious consumers, C Limited plans to introduce new models with added features and new technological advancements. The company has formed a team with representatives from all the levels of management. This team will brainstorm and will determine the steps that will be adopted by the organisation for implementing the above strategy. Explain the features of Planning highlighted in the situation given below. (Hint: Planning is pervasive, Planning is futuristic and Planning is a mental exercise).

What is placement and why is it significant?

Critically analyze Fayol's 14 Principles of Management and their application in contemporary organizations.

‘No organisation can be successful unless it fills and keeps the various positions filled with the right kind of people for the right job.’ Elucidate

What is meant by capital structure?v

Explain the significance of management in achieving organizational goals.

Distinguish between centralisation and decentralisation.

Under which consumer right does a business firm set up consumer grievance cell?