Class 12 Business Studies - Chapter Marketing NCERT Solutions | As the marketing manager of a big hotel

What are the factors affecting determination of the price of a product or service? Explain.

A marketer of colour TV having 20% of the current market share of the country aims at enhancing the market share to 50 per cent in next three years. For achieving this objective he specified an action programme. Name the function of marketing being discussed above. (Ans. Marketing planning.)

What is marketing mix? What are its main elements? Explain.

For buyers of consumer durable products, what ‘customer care services’ would you plan as a manager of a firm marketing new brand of motorcycle. Discuss.

How does branding help in differential pricing?

Distinguish between convenience product and shopping product.

Discuss the role of intermediaries in the distribution of consumer non-durable products.

What information is generally placed on the package of a food product? Design a label for one of the food products of your choice.

What are industrial products? How are they different from consumer products? Explain.

Product is a bundle of utilities. Explain.

How does planning provide direction?

What is meant by staffing?

Identify the network of social relationships which arises spontaneously due to interaction at work.

What is informal communication?

State the meaning of controlling.

What is meant by capital structure?v

What is meant by management?

What is a Treasury Bill?

What makes principles of management flexible?

Under which consumer right does a business firm set up consumer grievance cell?

Explain the role of supervision in directing and its impact on employee performance.

Under which consumer right does a business firm set up consumer grievance cell?

Ashita and Lakshita are employees working in Dazzling enterprises dealing in costume jewellery. The firm secured an urgent order for 1,000 bracelets that were to be delivered within 4 days. They were assigned the responsibility of producing 500 bracelets each at a cost of Rs 100 per bracelet. Ashita was able to produce the required number within the stipulated time at the cost of Rs 55,000 whereas, Lakshita was able to produce only 450 units at a cost of Rs 90 per unit. State whether Ashita and Lakshita are efficient and effective. Give reasons to justify your answer.

What is meant by staffing?

Explain the process of staffing in detail.

How does working capital affect both the liquidity as well as profitability of a business?

What is the common name for Beneficiary Owner Account, which is to be opened by the investors for trading in securities?

Sunrises Ltd. dealing in readymade garments, is planning to expand its business operations in order to cater to international market. For this purpose the company needs additional ₹ 80,00,000 for replacing machines with modern machinery of higher production capacity. The company wishes to raise the required funds by issuing debentures. The debt can be issued at an estimated cost of 10%. The EBIT for the previous year of the company was ₹ 8,00,000 and total capital investment was ₹ 1,00,00,000. Suggest whether issue of debenture would be considered a rational decision by the company. Give reason to justify your answer. (Ans. No, Cost of Debt (10%) is more than ROI which is 8%).

Discuss the relationship between planning and controlling.

Explain the objectives and functions of the SEBI.