Discuss the role of ‘sales promotion’ as an element of promotion mix.
Sales promotion refers to all the immediate activities, which are undertaken for the purpose of increasing immediate sales. These activities mainly includes lowering the price, distributing the coupons, conducting contests, giving away of gifts, etc.
Sales promotion refers to short-term incentives to boost sales in a short period and it supplements other promotional efforts such as advertising, personal selling and publicity, aimed at stimulating market demand for products. Companies use sales promotion tools designed specifically to promote sales among different groups as:
What are the factors affecting determination of the price of a product or service? Explain.
A marketer of colour TV having 20% of the current market share of the country aims at enhancing the market share to 50 per cent in next three years. For achieving this objective he specified an action programme. Name the function of marketing being discussed above. (Ans. Marketing planning.)
What is marketing mix? What are its main elements? Explain.
For buyers of consumer durable products, what ‘customer care services’ would you plan as a manager of a firm marketing new brand of motorcycle. Discuss.
How does branding help in differential pricing?
Discuss the role of intermediaries in the distribution of consumer non-durable products.
Distinguish between convenience product and shopping product.
What are industrial products? How are they different from consumer products? Explain.
What information is generally placed on the package of a food product? Design a label for one of the food products of your choice.
Product is a bundle of utilities. Explain.
How does planning provide direction?
What is meant by staffing?
Identify the network of social relationships which arises spontaneously due to interaction at work.
What is informal communication?
State the meaning of controlling.
What is meant by capital structure?v
What is meant by management?
What is a Treasury Bill?
What makes principles of management flexible?
Under which consumer right does a business firm set up consumer grievance cell?
Compare and contrast the principles of management by Fayol and Taylor.
What is the role of the Central Consumer Protection Authority (CCPA)?
Planning reduces creativity. Critically comment.(Hint: both the points - Planning promotes innovative ideas and planning reduces creativity – will be given).
Discuss the limitations of controlling in an organization.
Explain the concept of formal and informal organization with their significance.
Explain the role of consumer organisations and NGOs in protecting and promoting consumer’s interest.
A firm plans in advance and has a sound organisation structure with efficient supervisory staff and control system but on several occasion it finds that plans are not being adhered to. It leads to confusion and duplication of work. Advise remedy.
State the two important sources of recruitment.
What are the rights of consumers under the Consumer Protection Act?
What is the meaning of organizing in management?