Class 12 Business Studies - Chapter Marketing NCERT Solutions | Discuss the role of ‘sales promoti

What are the factors affecting determination of the price of a product or service? Explain.

A marketer of colour TV having 20% of the current market share of the country aims at enhancing the market share to 50 per cent in next three years. For achieving this objective he specified an action programme. Name the function of marketing being discussed above. (Ans. Marketing planning.)

What is marketing mix? What are its main elements? Explain.

For buyers of consumer durable products, what ‘customer care services’ would you plan as a manager of a firm marketing new brand of motorcycle. Discuss.

How does branding help in differential pricing?

Discuss the role of intermediaries in the distribution of consumer non-durable products.

Distinguish between convenience product and shopping product.

What are industrial products? How are they different from consumer products? Explain.

What information is generally placed on the package of a food product? Design a label for one of the food products of your choice.

Product is a bundle of utilities. Explain.

How does planning provide direction?

What is meant by staffing?

Identify the network of social relationships which arises spontaneously due to interaction at work.

What is informal communication?

State the meaning of controlling.

What is meant by capital structure?v

What is meant by management?

What is a Treasury Bill?

What makes principles of management flexible?

Under which consumer right does a business firm set up consumer grievance cell?

How does the socio-cultural environment influence business decisions?

Explain the techniques of managerial control.

Explain the process of controlling with its steps.

What is working capital? Discuss five important determinants of working capital requirement?

Discuss the differences between the contributions of Taylor and Fayol.

In an organisation all the employees take things easy and are free to approach anyone for minor queries and problems. This has resulted in everyone taking to each other and thus resulting in inefficiency in the office. It has also resulted in loss of secrecy and confidential information being leaked out. What system do you think the manager should adopt to improve communication?

What is the importance of ‘setting standards’ in the controlling process?

Discuss the importance of motivation in directing.

Critically analyze Fayol's 14 Principles of Management and their application in contemporary organizations.

Explain any four points regarding significance of principles of management.