Class 12 Business Studies - Chapter Marketing NCERT Solutions | Define advertising? What are its main fe
Define advertising? What are its main features? Explain.
Advertising is an impersonal form of communication, which is paid for by the marketers to promote some goods or services. The common modes of advertising are newspapers, magazines, television, radio and internet.
The main features of advertising are as follows:
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Paid form of communication: It is a paid form, as the advertiser has to pay for the advertising media used, for the space or time used to communicate the message to the user.
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Impersonality: Advertising presents the information regarding a product, service or idea in a non-personal form, as no face-to-face contact is involved between the seller and the customer.
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Identified sponsor: Sponsor may be an individual or a firm, who pays for the advertisement. The name of identify of the advertiser is mentioned in the advertisement.
More Questions From Class 12 Business Studies - Chapter Marketing
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What are the factors affecting determination of the price of a product or service? Explain.
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A marketer of colour TV having 20% of the current market share of the country aims at enhancing the market share to 50 per cent in next three years. For achieving this objective he specified an action programme. Name the function of marketing being discussed above. (Ans. Marketing planning.)
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For buyers of consumer durable products, what ‘customer care services’ would you plan as a manager of a firm marketing new brand of motorcycle. Discuss.
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What information is generally placed on the package of a food product? Design a label for one of the food products of your choice.
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Product is a bundle of utilities. Explain.
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