Class 12 Business Studies - Chapter Marketing NCERT Solutions | What is the societal concept of marketin

What are the factors affecting determination of the price of a product or service? Explain.

A marketer of colour TV having 20% of the current market share of the country aims at enhancing the market share to 50 per cent in next three years. For achieving this objective he specified an action programme. Name the function of marketing being discussed above. (Ans. Marketing planning.)

What is marketing mix? What are its main elements? Explain.

For buyers of consumer durable products, what ‘customer care services’ would you plan as a manager of a firm marketing new brand of motorcycle. Discuss.

How does branding help in differential pricing?

Distinguish between convenience product and shopping product.

Discuss the role of intermediaries in the distribution of consumer non-durable products.

What are industrial products? How are they different from consumer products? Explain.

What information is generally placed on the package of a food product? Design a label for one of the food products of your choice.

Product is a bundle of utilities. Explain.

How does planning provide direction?

What is meant by staffing?

Identify the network of social relationships which arises spontaneously due to interaction at work.

What is informal communication?

State the meaning of controlling.

What is meant by capital structure?v

What is meant by management?

What is a Treasury Bill?

What makes principles of management flexible?

Under which consumer right does a business firm set up consumer grievance cell?

Explain the significance of the Consumer Protection Act, 2019. How is it different from the 1986 Act?

How does a company decide its working capital requirements?

Write a short note on budgetary control as a technique of managerial control.

Explain the importance of Consumer Protection for businesses.

Explain the significance of technological advancements in shaping the business environment.

Name any two Specific forces of business environment affecting business.

How does working capital affect both the liquidity as well as profitability of a business?

What are the essential features of:
a. Liberalisation,
b. Privatization and
c. Globalisation?

Discuss the various ways through which the government protects consumers.

What are the functions of the Stock Exchange?