Class 12 Business Studies - Chapter Marketing NCERT Solutions | Explain the importance of branding in ma
Explain the importance of branding in marketing.
Branding plays a critical role in marketing by establishing a unique identity for a product or company in the minds of consumers. Here are several reasons why branding is important:
- Differentiation: In a crowded marketplace, branding helps distinguish a company's products from competitors. A strong brand identity makes it easier for consumers to recognize and choose products based on their preferences.
- Customer Loyalty: Effective branding fosters trust and loyalty among customers. When consumers have positive experiences with a brand, they are more likely to return for repeat purchases and recommend it to others.
- Perceived Value: A well-established brand can command higher prices due to perceived quality and value. Consumers often associate strong brands with reliability and superior performance.
- Emotional Connection: Branding creates an emotional connection with consumers by conveying values and stories that resonate with them. This connection can lead to stronger relationships and increased customer engagement.
- Market Positioning: Strong branding helps position a company within its target market by aligning its values with those of its audience. This strategic positioning enhances brand recognition and preference.
Overall, effective branding is essential for long-term success in marketing as it influences consumer behavior, drives sales, and builds lasting relationships with customers.
More Questions From Class 12 Business Studies - Chapter Marketing
- Q:-
What are the factors affecting determination of the price of a product or service? Explain.
- Q:-
A marketer of colour TV having 20% of the current market share of the country aims at enhancing the market share to 50 per cent in next three years. For achieving this objective he specified an action programme. Name the function of marketing being discussed above. (Ans. Marketing planning.)
- Q:-
What is marketing mix? What are its main elements? Explain.
- Q:-
For buyers of consumer durable products, what ‘customer care services’ would you plan as a manager of a firm marketing new brand of motorcycle. Discuss.
- Q:-
How does branding help in differential pricing?
- Q:-
Discuss the role of intermediaries in the distribution of consumer non-durable products.
- Q:-
Distinguish between convenience product and shopping product.
- Q:-
What are industrial products? How are they different from consumer products? Explain.
- Q:-
What information is generally placed on the package of a food product? Design a label for one of the food products of your choice.
- Q:-
Product is a bundle of utilities. Explain.
Popular Questions of Class 12 Business Studies
- Q:-
How does planning provide direction?
- Q:-
What is meant by staffing?
- Q:-
Identify the network of social relationships which arises spontaneously due to interaction at work.
- Q:-
What is informal communication?
- Q:-
State the meaning of controlling.
- Q:-
What is meant by capital structure?v
- Q:-
What is meant by management?
- Q:-
What is a Treasury Bill?
- Q:-
What makes principles of management flexible?
- Q:-
Under which consumer right does a business firm set up consumer grievance cell?
Recently Viewed Questions of Class 12 Business Studies
- Q:-
“Capital structure decision is essentially optimisation of risk-return relationship.” Comment.
- Q:-
The workers always try to show their inability when any new work is given to them. They are always unwilling to take up any kind of work. Due to sudden rise in demand a firm wants to meet excess orders. The supervisor is finding it difficult to cope up with the situation. State the element of directing that can help the supervisor in handling the problem.
- Q:-
Explain the importance of controlling in an organisation. What are the problems faced by the organisation in implementing an effective control system?
- Q:-
Krishna Furnishers Mart started its operations in the year 1954 and emerged as the market leader in the industry because of their original designs and efficiency in operations. They had a steady demand for their products but over the years, they found their market share declining because of new entrants in the field. The firm decided to review their operations and decided that in order to meet the competition, they need to study and analyze the market trends and then design and develop their products accordingly. List any two impacts of changes in business environment on Krishna Furnishers Mart’s operations. (Hint: increase in competition and Market orientation).
- Q:-
List any two indicators of growth of an organisation.
- Q:-
Identify the network of social relationships which arises spontaneously due to interaction at work.
- Q:-
Why are rules considered to be plans?
- Q:-
How does planning provide direction?
- Q:-
Explain the factors affecting dividend decision?
- Q:-
What is the meaning of 'Business Environment'?
- All Chapters Of Class 12 Business Studies
- All Subjects Of Class 12