Class 12 Business Studies - Chapter Marketing NCERT Solutions | Define market segmentation.

What are the factors affecting determination of the price of a product or service? Explain.

A marketer of colour TV having 20% of the current market share of the country aims at enhancing the market share to 50 per cent in next three years. For achieving this objective he specified an action programme. Name the function of marketing being discussed above. (Ans. Marketing planning.)

What is marketing mix? What are its main elements? Explain.

For buyers of consumer durable products, what ‘customer care services’ would you plan as a manager of a firm marketing new brand of motorcycle. Discuss.

How does branding help in differential pricing?

Discuss the role of intermediaries in the distribution of consumer non-durable products.

Distinguish between convenience product and shopping product.

What are industrial products? How are they different from consumer products? Explain.

What information is generally placed on the package of a food product? Design a label for one of the food products of your choice.

Product is a bundle of utilities. Explain.

How does planning provide direction?

What is meant by staffing?

Identify the network of social relationships which arises spontaneously due to interaction at work.

What is informal communication?

State the meaning of controlling.

What is meant by capital structure?v

What is meant by management?

What is a Treasury Bill?

What makes principles of management flexible?

Under which consumer right does a business firm set up consumer grievance cell?

Name any two important characteristics of management.

What are key result areas (KRAs) in controlling?

Name the principle that a manager should consider while dealing with deviations effectively. State any one situation in which an organisation’s control system loses its effectiveness.

What is the relevance of Fayol’s Principles in Modern Organizations?

What are the factors that influence a company’s capital structure? Discuss in detail.

Which element in the communication process involves converting the message into words, symbols, gestures etc.?

Discuss the impact of globalization on the business environment.

Explain the term ‘Trading on Equity’.

How is controlling both a forward-looking and backward-looking function?

Which style of leadership does not believe in use of power unless it is absolutely essential?