Class 12 Business Studies - Chapter Marketing NCERT Solutions | What is the marketing concept?

Welcome to the NCERT Solutions for Class 12th Business Studies - Chapter Marketing. This page offers a step-by-step solution to the specific question from Extra Questions, Question 1: what is the marketing concept....
Question 1

What is the marketing concept?

Answer

The marketing concept is a business philosophy that emphasizes understanding and meeting the needs and wants of customers. It focuses on creating customer satisfaction as the key to achieving organizational goals and ensuring long-term profitability. This approach contrasts with the traditional selling concept, which prioritizes aggressive selling techniques.

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