Class 11 Business Studies - Chapter Emerging Modes of Business NCERT Solutions | Discuss the salient aspects of B2C comme
Discuss the salient aspects of B2C commerce.
B2C which means business to customers implies those transactions that have business firms at one end and its customers on the other end. B2C commerce entails a wide variety game of marketing activities such as identifying activities, promotion and sometimes even delivery of products that are carried out online. Salient Aspects of B2C Commerce are as given below :
(a) E-commerce permits the conduction of several activities at a much lower cost but high speed. For example ATM speeds up withdrawal money.
(b) Now, customers are becoming very choosy and devious. They want individual attention. Not only they require the product features be tailor made to suit their requirement but also the convenience of delivery. E-commerce has made all this possible.
(c) It enables a business to be in touch with its customers on round the clock basis. Companies can conduct online surveys to a certain as to who is buying what and what is the customer's satisfaction level.
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