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Q1 How does planning provide direction?
Ans: Planning involves setting the objectives and stating the ways to achieve them. This clearly defines what the employees have to do, when to do, how to do and for whom to do. Thus, planning provides direction to employees and departments to work in coordination.
Q2 A company wants to increase its market share from the present 10% to 25% to have a dominant position in the market by the end of the next financial year. Ms Rajni, the sales manager has been asked to prepare a proposal that will outline the options available for achieving this objective. Her report included the following options - entering new markets, expanding the product range offered to customers, using sales promotion techniques such as giving rebates, discounts or increasing the budget for advertising activities. Which step of the planning process has been performed by Ms Rajni?
Ans: The type of planning process highlighted in the above case is called Strategy. It helps to define the scope and direction of the organization in the long-run.
There are three dimensions of strategy for achieving organizational goals:
1. Determining long-term objectives.
2. Adopting a particular course of action.
3. Allocating resources necessary to achieve objectives.Q3 Why are rules considered to be plans?
Ans: Rules are considered as the simplest type of plans because there is no change, compromise or flexibility in following them.
Q4 Rama Stationery Mart has made a decision to make all the payments by e-transfers only. Identify the type of plan adopted by Rama Stationery Mart.
Ans: Rama Stationery Mart has adopted a policy of payment of making all the payments by e-transfers only. Policy is a general statement that defines boundaries, within which decisions are made and they direct decisions towards the accomplishment of objectives.
Q5 Can planning work in a changing environment? Give a reason to justify your answer.
Ans: No, planning does not work in a dynamic environment because the business environment has a large number of factors that keeps on changing and the organization has to adapt itself to such changes. When planning cannot assess future trends exactly, it fails in the dynamic environment.