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Q1 What do you understand by the word brand? List two reasons why building brands is central to advertising? Ans: A brand is known among the very important assets of a company. The organization’s especial identity is displayed by it, the individual mark, banner or sign linked with the company. In present, brand also refers to the company thus they become one and the same.
Complete solution:
When an organization wants to resolve on the media persona of a product, brand identity must be identified or how it wants to be seen. A brand name, in case, also includes the message, sign, or product given by the business. Thus, to make the brand noticeable and attracting the customer. To come up with image for the visual aspects of a brand, such as a symbol, the company generally associates with a design firm.
In order to make it different from other goods , a specific name or sign is stamped over it. Two reasons why brand design is important to ads are:
- It establishes a good image of the product in consumer's mind and thus convincing them to consume it.
- The product must be diffrent from the local or other competing goods in the market. A good brand perfectly describes the message that the business is trying to make by increasing brand awareness and what it aims to provide. On the other hand, an ineffective brand, sometimes results from misunderstanding. The business is said to have established brand value once a brand has built positive image in its audience mind.
Q2 Choose two of your favourite print advertisements. Now, look at each of these and answer the following questions: a.What visuals and text are being used in these advertisements to attract my attention? b.What values are being promoted in these advertisements? c.Who is this advertisement speaking to and who is it leaving out? d.If you could not afford the brand that is being advertised, how would you feel? Ans: "Campaign Against Illiteracy" and "Bournvita" are the advertisements I have selected.
a. Colors and text in bold font were used in the advertisement for Bournvita. The advertisement for the campaign against illiteracy uses colors to focus on the product.
b. The campaign against illiteracy focuses on importance of giving basic facilities to people. The Bournvita ad focuses on the necessity to remain healthy and full of energy at the a time.
c. These advertisements for the campaign against illiteracy and Bournvita are made for those who can understand English, but are said to be meant for all people.
d. I would feel neglected if I could not manage to engage in the campaign against illiteracy or consume Bournvita as I connect with both the advertisements and message given by them.
Q3 Can you explain two ways in which you think advertising affects issues of equality in a democracy? Ans: Yes, the two ways are explained below :The branded products are comparitively costlier than those found in the open market because they involve the cost of the product, its packaging, and as well as its advertising cost. Those people who can afford this product buy it. But there are many people who can not buy them because of their high prices. Thus, spoiling the principle of equality. Only large companies gets their products branded by involving large amount of money which small companies cannot afford. Hence, Inequality in branding is observed.
Q4 Making an advertisement requires a lot of creativity. Let us imagine a situation in which a manufacturer has just made a new watch. She says that she wants to sell this watch to school children. She comes to your class and asks you all to create a brand name as well as an advertisement for the watch. Divide the class into small groups and each group creates an advertisement for this watch. Share it with the class. Ans: Once a group is made, then start working on a brand name. As the name plays main role in building its prominence. Now by making a team of two, you can start working on advertisement. While making an advertisement you should be aware of what you want to focus on. Advertisement should connect with the consumers, i.e., school students in this case. When all teams in your group have come up with some opinions, then come together to focus on the best idea and further discuss it with your teacher and the group.
Class 7 Social Science - Social and Political Life (Civics) Chapter 7: Understanding Advertising - NCERT Solutions
Welcome to the complete NCERT solutions for Class 7 Social Science - Social and Political Life (Civics) Chapter 7: Understanding Advertising. In this section, we provide detailed, easy-to-understand solutions for all the questions from this chapter. Whether you're preparing for exams or seeking a deeper understanding of the subject, these Understanding Advertising question answers will offer you valuable insights and explanations. Each solution is crafted to ensure conceptual clarity and step-by-step problem-solving methods, enabling students to grasp the core themes and excel in their academics.
Exercise 1
Key Features of NCERT Class 7 Social Science - Social and Political Life (Civics) Chapter 'Understanding Advertising' question answers :
- All chapter question answers with detailed explanations.
- Simple language for easy comprehension.
- Aligned with the latest NCERT guidelines.
- Perfect for exam preparation and revision.
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