Welcome to the NCERT Solutions for Class 12 Business Studies - Chapter Marketing. This page offers a step-by-step solution to the specific question from Exercise 3, Question 7:
Distinguish between advertising and personal selling.
. With detailed answers and explanations for each chapter, students can strengthen their understanding and prepare confidently for exams. Ideal for CBSE and other board students, this resource will simplify your study experience.Distinguish between advertising and personal selling.
| Basis | Advertising | Personal Selling |
|---|---|---|
| Form | It is an important form of communication. | It is a personal form of communication. |
| Reach | It reaches masses, i.e. a large number of people can be approached at the same time. | Only a limited number of people can be contacted. |
| Cost | In advertising, the cost per person of reaching is very low. | In this case, the cost per person is very high. |
| Medium | It makes use of mass media such as TV, Radio, Newspaper, etc. | It makes use of salesperson to contact the prospective buyer. |
| Flexibility | It is inflexible as the message delivered cannot be adjusted to the buyer's needs. | It is flxible as the sales presentation can be adjusted to fit customer's needs. |
| Time | It can cover wide market in short time. | It takes a lot of time to cover the entire market. |
| Feedback | It lacks direct feedback from the customers. | It provides direct and immediate feedback from the customers. |
| Role | It helps in creating interest of consumer in the firm's product. | It helps in the process of decision-making by a consumer. |
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Welcome to the NCERT Solutions for Class 12 Business Studies - Chapter . This page offers a step-by-step solution to the specific question from Excercise 3 , Question 7: Distinguish between advertising and personal selling.....
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